Quote PopTart="PopTart"A world champion dart player who is the highest profile sportsman outside football right now. And he's local.
For one day (when he is attending the game) I think it's good marketing.'"
From an Australian viewpoint I can honestly say the I wouldn't be able to pick him out from a line up of suspects.... bowls is a more popular pastime here than darts
claiming 'world champion' is akin to American baseball claiming 'world series'... it has no validity outside the UK (currently)