I could probably sell sand to an arab, but that's neither here nor there.



The point I made (or thought I had) was that the 2 Marketing managers the club have employed (both taken on by CEO's with Cricket backgrounds I would add) have done absolutely nothing to attract fans to the stoop. Cricket/Tennis don't make their bread and butter from weekly fixture crowds....International Tests and Wimbledon are their respective life blood.

T-20 IS ROCK'NROLL.......with a bit of cricket thrown in......it also has a MASSIVE ethnic following in the UK alone with dads wanting their sons to become Doctors or Tendulkar (gotta love social/racial stereotyping)....RL suffers from a totally different image in the publics perception....whippets and flat caps (see above

)



If there is no budget for marketing as DSWG has mentioned, then why waste the salary? If there is no budget...then why did the club tell the volunteers they were surplus to requirements? If there is no marketing budget in place, how do the club expect to increase awareness, ticket revenue, residual revenue and attract sponsors or investors?



Any company trying to attract "investors" (that's customers/owners/sponsors) needs to promote itself. Very very rarely has a product been that good that it needed no marketing and promotion to become popular.....but if David Hughes....and let's make no bones about this, it is HE who is running the club, has no interest of faith in marketing, then spending 1.5 million of his money on players is a total waste of time.



This club has historically failed to promote itself...it has been to 1 CC Final, finished 2nd, as well as making 2 play-off series. It has moved 5 times in 17 seasons and rebranded twice but it has never, ever, marketed itself properly.



Every excuse in the book has been rolled out by a series of CEO's as to why the club struggles off the pitch......I assertain that in the majority of cases, the #1 contributor to the failure to build the club into a self sustainable unit is a lack of understanding of what they have and how to market it together with what now seems to be DH's total mistrust of marketing.



For the club to survive with DH and his meglomania, it needs to be scraped back to the bare bones and employees taken on board who receive a % of their renumeration based on Results.......



Since we moved back to the stoop in 2006, about 275k has been spent on marketing managers wages, the same again on commercial managers....

Compared to 2005, the club has no shirt sponsor, sells no corporate hospitality and has about 30% LESS FANS AT GAMES.....that's about 1,150 less fans per game, just shy of 15,000 a year or 150k less in ticket Revenue and the same again in residuals





I know I repeat myself on an almost fanatical basis, but for some reason, even though the club apparently read what I have to say, they continue to muddle along as they have done since the birth of Superleague.



If the club believe that THEY KNOW BETTER then they are hiding the results pretty well....here's looking forward to a more fruitfull 2013 with hopefully competent employees in positions that count....Coach, Marketing Manager and Commercial Manager......the 3 most important at ANY PROFESSIONAL SPORTING CLUB

Quite difficult to follow your argument, its all over the place. I think you'll need to explain it a few more times

I was talking about this season Gutters...maybe there isn't any money left over to spend on marketing this year.



We can all guess the financial situation of this club is dire and I'm just suggesting that DH may have spent all he wants to spend (which would also account for RP not being replaced by another coach). We may not like it but this could be the hard truth. (the Hickey debacle won't have helped)



I wouldn't blame DH for not wanting to spend another penny on this club. It's too tough and whether it's his fault or not, the disappointment of this year must be really hard to take. I know how disappointed I feel and I haven't parted with a million or so of my own cash.

TELL PEOPLE WHERE WE ARE, WHAT WE DO AND THEN INVITE THEM TO COME AND A HAVE LOOK.......



Bugger me...there's 13,500+ posts condensed into 18 words...

oh oh, here we go.











According to his facebook page, Chris Warren



University of Western Sydney

School year 1992 · Marketing · Bachelor of Commerce · Sydney, Australia



So he has qualifications in marketing. A bit like yourself.

I know.....after 11 years of steadfastly ignoring my ideas whilst shedding fans, you'd think that they'd at least pay me some lip service.....oh, hang on



That's why Gus got in touch......they thought I'd calm down one they pretended to massage my ego







Nope....unlike Mr Warren, I got my qualifications after spending 8 years selling to and being seconded to marketing agencies......before that I thought they were all jumped up w@nk3rs.....in fact, even now, I still do



Mr Warren, regardless of what I think of his decisions, at least made an effort.....no matter how poor ot may have been IMO.



Bottom line, I reckon that the "fantastic 4" may well be the last roll of the marketing dice this year.....KEEP CALM, CARRY ON

We all really do give one that Gus got in touch with you. Talk yourself up fella. It's all about you remember. These forums are about discussion, not about the self-promotion that you appear to use it for.











So you have no qualifications then?

Yeah...I tout for business here





WTF is this about BTW?







The answer to your question is in the statement you were questioning....

Maybe you are a marketing tool GF

Is it just me who finds the idea of a Pink Day to raise our profile somewhat distasteful?



Using an emotive subject such as cancer to increase the club's woeful profile is just wrong, like all those washed up celebs doing charity tv stuff like Comic Relief.



Quins did this last season, but they are getting 10,000+ crowds so their aim was just to support a worthwhile charity and not generate media exposure.



You can't market a turd, so first thjing we have to do is pay off Powell, get in a good coach and push on from there.

I am amazed it's taken as long as it has for someone to point that out......

scroll back and read what I said afterwards.....it was a lazy google of September 8th...2 Birthdays associated with "pink"....as I said, Lazy.

Sorry if I upset anyone....